Case Studies
SUNY College of Optometry
University Optometric Center
Challenge: Increase public awareness and use of the SUNY College of Optometry’s eye care clinic on 42nd Street in Manhattan.
Situation Analysis: As a training ground for young optometrists (under the supervision of experienced professionals) University Optometric Center needs a certain volume of patients to ensure an adequate clinical experience for its students.
While a loyal patient base existed, new patient...
Bloginator
Content Sharing and Relevance Reign In 2012
Posted Jan 09, 2012
If you’re like most of us, you embark on the New Year with a renewed sense of vitality and vision for your business. You’ve got a list of ideas you’ve been itching to put into action and a new fresh look at the landscape has you thinking the time is right to shake off the old and welcome in the new.
Renewal is at the very heart of American entrepreneurialism. In an effort to recharge our batteries and spark vitality into our campaigns, it’s tempting to head in a new direction but the lesson here is to adjust by degrees.
As the US shows modest signs of growth heading into 2012, and consumers and employers meet that trend with an equally modest willingness to spend and hire, streamlining your message is key to your ability to seize opportunities that arise.
Build on your successes and fine tune your thinking. Ask your clients where they are headed and find routes to achieve goals together. Find positive trends and swim up those revenue streams to new shared benefits.
Connect the dots between your goals and those of your clients through selective, intriguing content sharing. It’s the old adage proven digitally –...
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Posted Jan 27
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Posted Jan 27
What do you think of the NEW J.C. Penney's? Read Post
Posted Jan 27
NuHealth -- New Directions TV (36 Views)
The challenge for this on the move healthcare system was to make the public aware that not only had they changed their name they were changing their brand by moving in a smart new direction.
